There are a few reasons why the domain "rogersthal.com" can be considered a great idea for an Event Planning website Personalized Branding Using the owner's name, Roger Sthal, as the domain gives the website a personal touch. It can create a sense of trust and authenticity as clients will associate the website directly with the owner, establishing a strong brand presence. Memorability A domain that consists of the owner's name is easy to remember, particularly if the owner is well-known in the event planning industry or has established a strong reputation. It can help potential clients recall the website when they are in need of event planning services. Professionalism Using the owner's name as the domain can convey professionalism and expertise. Clients might perceive the website as more credible and trustworthy, especially if Roger Sthal is a recognized professional or has a successful track record in event planning. Flexibility Since the domain is not too specific, it allows for future expansion or changes in services. If Roger Sthal decides to branch out into different areas of event planning or add new services, the domain name will continue to be relevant. SEO Benefits If Roger Sthal has already established a strong online presence or has a notable reputation, using his name as the domain can help with search engine optimization (SEO). People searching for event planners or event planning services may directly find the website by searching for Roger Sthal. However, it's important to note that the success of a domain name ultimately depends on various factors such as marketing efforts, website content, user experience, and overall quality of services provided. The domain name is just one aspect of building an effective Event Planning website.